Search Marketing Mastery

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Course Content

Lesson Content

0% Complete 0/10 Steps

Why Copywriting Matters & How to Become a Master Copywriter

Reasons People Buy

Nobody Cares About You in Your Copy

Develop a Copywriting Mindset

Headline Formulas to Try

Writing Great Bullet Points

Communicating Based on Temperature

Creating Your Customer Avatar or Persona

Copywriting Principles & Practices to Follow

Homework & Further Resources

Lesson Content

0% Complete 0/14 Steps

Why SEO Matters and Keyword Research Brainstorming

Finding Your Keyword Search Volume Data & Mapping Phrases to your Website Pages

Take Stock of your SEO and Prepare to Improve It Using Google Search Console

Onsite SEO: Optimize Your Web Pages for your Target Keyword Phrases

Real SEO Case Study

Offsite SEO: Business Listings and Reviews for Local Businesses

Offsite SEO: Building and Earning Links from Other Websites

Backlink and Competitive Analysis

SEO Blogging and Content Creation

Improving Your Existing Posts and Pages

1 of 2

Lesson Content

0% Complete 0/7 Steps

Why Use Search Engine Marketing (SEM)?

Set Up Your Google and Bing Ad Accounts

Research Keywords and Map Opportunities

Set Up Conversion Tracking (To Measure Your Results)

Creating Google Ads

Optimizing Your SEM

SEM Homework: Create, run and measure your own ads!

Lesson Content

0% Complete 0/6 Steps

What is Google Tag Manager & Why Use It?

Setting Up Google Tag Manager

Google Tag Manager Terms and Topics to Understand

Google Tag Manager Demo: Example Triggers and Tags

Where Do Those Events Go in Google Analytics?

Resources and Homework

Lesson Content

0% Complete 0/6 Steps

Google Analytics Events and Site Search

Google Analytics Audiences

Video view events and remarketing audiences

Scroll Tracking Event Setup

Tracking with UTM parameters and Channel Groupings

Google Analytics II Homework