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Search Engine Marketing (SEM)

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Course Content

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Search Engine Marketing (SEM): Google Search Ads & Bing Ads 7 Topics
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Lesson Content
0% Complete 0/7 Steps
Why Use Search Engine Marketing (SEM)?
Set Up Your Google and Bing Ad Accounts
Research Keywords and Map Opportunities
Set Up Conversion Tracking (To Measure Your Results)
Creating Google Ads
Optimizing Your SEM
SEM Homework: Create, run and measure your own ads!
Google Tag Manager – Keeping your tracking code in one place

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