5 Dec 2018 Search Engine Marketing (SEM) by eaganheath | 0 Course Content Expand All | Collapse All Lessons Status 1 Search Engine Marketing (SEM): Google Search Ads & Bing Ads Why Use Search Engine Marketing (SEM)? Set Up Your Google and Bing Ad Accounts Research Keywords and Map Opportunities Set Up Conversion Tracking (To Measure Your Results) Creating Google Ads Optimizing Your SEM SEM Homework: Create, run and measure your own ads! 2 Google Display, Gmail & YouTube Ads Google Display Ads Overview, Targeting and Setup YouTube Ad Setup Google Display & YouTube Ad Homework 3 Facebook and Instagram Ads Facebook & Instagram Ad Overview Setting up your Facebook Ad Account and the Facebook Pixel Setting Up Your Facebook Audiences Creating Your Facebook and Instagram Ads Navigating Ads Manager, Duplicating, Reporting and Optimizing Homework for Facebook & Instagram Ads
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