Set Up Conversion Tracking (To Measure Your Results)

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Hey, guess what? We’re using the best tool ever again to help us measure our results: Google Tag Manager.

We want the data to flow back to our Google and Bing Ad accounts when visitors take our desired actions on the website, and GTM is my go-to tool to set this up.

Once our conversion tracking is working, we’ll be able to report on our return on ad spend (ROAS). That means we’ll know how much our leads and sales from SEM cost.

Pretty cool, right?


Conversion Tracking for Bing Ads


It works a little differently for Bing Ads. Don’t worry, it’s similar to how Google Analytics Event Goals work.



I’ll show Google Ad Conversion tracking set up in the full demo later.