Where Do Those Events Go in Google Analytics?

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So why did we set all this up?

Because we want to track website business leads in Google Analytics (and other tools later). And sometimes a thank you page just won’t do the trick.

In this video, we show how you can see events in Google Tag Assistant and Google Analytics.

We then just ahead a bit and show how to make events into Google Analytics Event Goals. This is the other type of Google Analytics goal we didn’t get to in Google Analytics Part I.