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Advanced Website Analytics

Current Status
Not Enrolled
Price
$97.00
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Course Content

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Google Analytics I – Measuring Website Activity
Google Tag Manager – Keeping your tracking code in one place 6 Topics
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Lesson Content
0% Complete 0/6 Steps
What is Google Tag Manager & Why Use It?
Setting Up Google Tag Manager
Google Tag Manager Terms and Topics to Understand
Google Tag Manager Demo: Example Triggers and Tags
Where Do Those Events Go in Google Analytics?
Resources and Homework
Google Analytics II – More advanced tracking and filtering 6 Topics
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Lesson Content
0% Complete 0/6 Steps
Google Analytics Events and Site Search
Google Analytics Audiences
Video view events and remarketing audiences
Scroll Tracking Event Setup
Tracking with UTM parameters and Channel Groupings
Google Analytics II Homework
Your Marketing Dashboard – Google Data Studio
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