Digital Marketing Mastery

Learn how to bring more targeted visitors to your website, bring them back after they leave, convert them into leads and sales, and measure the results.

You can find the syllabus here.

Course Content

Lessons Status
1

Welcome to Digital Marketing Mastery!

2

What's Possible Now with Digital Marketing?

3

Google Analytics I - Measuring Website Activity

4

Google Tag Manager - Keeping your tracking code in one place

5

Google Analytics II - More advanced tracking and filtering

6

Website Conversion Optimization

7

Search Engine Optimization (SEO)

8

Search Engine Marketing (SEM): Google Search Ads & Bing Ads

9

Google Display, Gmail & YouTube Ads

10

Facebook and Instagram Ads

11

Your Marketing Dashboard - Google Data Studio

12

LinkedIn Ads

13

Content Marketing and Organic Strategies

14

Email Marketing

15

Final Wrap-Up: Prioritizing and Making a Plan