Want better SEO rankings?
Yeah, me too.
Well, in order to receive, you must give first. In this case, you should share your valuable knowledge by writing the best blog posts on the internet on the topic you’re covering. Think you can just slink by when you post dinky little 250-word posts that merely re-hash what’s been said elsewhere?
You want to be an authority on your topic, so start writing authoritative guides to issues in your industry. In this study, Brian Dean from Backlinko analyzed 1,000,000 Google search results. One of his findings was that higher word count correlated with better ranking on Google. That’s not necessarily causal, but it may bolster the idea that it’s better to be exhaustive or produce the definitive study on a topic.
Already been blogging for years? You might benefit from this video I recorded about optimizing old posts. After following these very steps, this post became our largest source of organic search traffic.