GTM can admittedly be a little overwhelming the first few times you see it, but after spending just a few hours with it, you can begin to see how powerful it is for you as a marketer. So we encourage you to power through that initial confusion we all experience!
In this video, we show how to:
- implement the Google Analytics tracking code through GTM, instead of adding both code snippets directly to your website.
- set up click to call and track those phone calls as Google Analytics Events.
- set up and track clicks to email from your website as Google Analytics Events.
- track (some) form submissions when they don’t redirect to a thank you page