Google Tag Manager Demo: Example Triggers and Tags

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GTM can admittedly be a little overwhelming the first few times you see it, but after spending just a few hours with it, you can begin to see how powerful it is for you as a marketer. So we encourage you to power through that initial confusion we all experience!

In this video, we show how to:

  • implement the Google Analytics tracking code through GTM, instead of adding both code snippets directly to your website.
  • set up click to call and track those phone calls as Google Analytics Events.
  • set up and track clicks to email from your website as Google Analytics Events.
  • track (some) form submissions when they don’t redirect to a thank you page