Why SEO Matters and Keyword Research Brainstorming

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In this topic, we cover why SEO matters to your organization and how to start brainstorming search phrases that people might use to find you.

Here are some of the free tools discussed:



Here are the paid SEO tools, which usually have free or inexpensive trial options if you want to try them out:


You can also find free keyword suggestions and analysis currently with the Moz Keyword Explorer tool. You just need to create a login.