Why Use Search Engine Marketing (SEM)?

Topic Progress:

In this video, we discuss why you should try Google Search Ads (and potentially Bing Ads).

With Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC) ads, you can:

  • target people who are looking specifically for what you offer right now
  • only pay per click
  • measure the results to track your return on ad spend (ROAS)

Here’s a link to the slides.