SEM Homework: Create, run and measure your own ads!

Topic Progress:


Your turn! Start bidding on those valuable clicks and see if you can start earning profitable leads:

  • Set up your Google (and Bing) Ad Accounts (including payment)
  • Map your keywords to a landing page to a conversion
  • Set up conversion tracking
  • Write and run your first ad (at least $100)
  • Measure the results using conversion tracking