What is Google Tag Manager & Why Use It?

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As you expand your digital marketing efforts and start running ads and organic campaigns on new online channels, you’ll want to measure your results.

Remember how we set up goals in Google Analytics to track important visitor actions that could lead to business for us? Well, there can be good reasons to send similar data to Facebook, Linkedin, Google Ads, Bing, etc.

In Google Analytics I, we also talked about setting up Destination, Duration and Pages/Sessions Goals. But what about specific visitor actions on a page? Those are set up using Google Analytics Event Goals, which Google Tag Manager makes much easier than if you were to write custom code for each action.