Google Tag Manager Terms and Topics to Understand

Topic Progress:


In this video, we go over

  • GTM variables
  • GTM triggers
  • GTM tags
  • Google Analytics Events


Later, we’ll show how you can test your tracking code tags as you set them up (using the Preview mode), and save to version control a recorded history of the changes you make in GTM.

Note: once your GTM code is live on your website and the initial container is published, GTM actually adds code to your website. It does this without you having to go into your website admin. So it’s very powerful and allows you as a marketer to track web visitor actions without having to wait on an IT department to make changes or to necessarily hire a programmer.