Search Engine Marketing (SEM) Current Status Not Enrolled Price Closed Get Started This course is currently closed Course Content Expand All Search Engine Marketing (SEM): Google Search Ads & Bing Ads 7 Topics Expand Lesson Content 0% Complete 0/7 Steps Why Use Search Engine Marketing (SEM)? Set Up Your Google and Bing Ad Accounts Research Keywords and Map Opportunities Set Up Conversion Tracking (To Measure Your Results) Creating Google Ads Optimizing Your SEM SEM Homework: Create, run and measure your own ads! Google Tag Manager – Keeping your tracking code in one place
