How to Create a Marketing Strategy that Actually Drives Results

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How to Create a Marketing Strategy and Plan that Actually Drives Results 13 Topics

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Lesson Content

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Creating Your Digital Marketing Plan Workbook

1 and 2 Why Start with Strategy

3 Customer Personas

4 Problems or Aspirations Addressed and Your Offer

5a – Copywriting Part 1

5b Copywriting Part 2 Temperature

5c Copywriting Part 3 Exercises

6 Analyzing Your Competition

7a Selecting Channels Part 1

7b Selecting Channels Part 2 – Eagan’s Top Channel Recommendations

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