Google Analytics Events and Site Search

In this lesson, we review why we use analytics, then discuss Events and Site Search.

Refer back to the Google Tag Manager lesson “Where Do Those Events Go in Google Analytics?” to see how events cross from GTM to GA, and how you can set up Event Goals just like you set up page Destination, Pages/Session and Time Onsite goals.

Video View Tracking

Hey! What about tracking video views and scroll depth? I’ll refer you to Julian from Measureschool’s YouTube video “Track YouTube Videos with Google Tag Manager (new YouTube Trigger).”

Jon from TASC in our in-person course was also able to get this working with the following GTM setup:

 Trigger

 Tag

Scroll Depth Tracking

How about scroll depth tracking? Check out this video from Loves Data.