Old Google Analytics (Universal Analytics) I – Measuring Website Activity

In this class, we cover:

• the basics of why we use analytics
• how to install Google Analytics and make sure it’s working correctly
• some definitions of the terms you’ll see
• what reports are available and which are most important
• how to set up goals to track important website visitor activity

Slides are available here.

Homework:

• Set up and log into Google Analytics if you haven’t.
• Make sure it’s working properly on your pages.
• Set up 3 website visitor goals to track.