Advanced Website Analytics

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Course Content

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Google Tag Manager – Keeping your tracking code in one place 6 Topics

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Lesson Content

0% Complete 0/6 Steps

What is Google Tag Manager & Why Use It?

Setting Up Google Tag Manager

Google Tag Manager Terms and Topics to Understand

Google Tag Manager Demo: Example Triggers and Tags

Where Do Those Events Go in Google Analytics?

Resources and Homework

Google Analytics 4 5 Topics

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Quick Overview of Google Analytics GA4

How to Set Up and Switch to GA4

How to Track Form Submissions without Google Tag Manager (GTM)

How to See Conversion Rates in Your GA4 Reports

How to Create Custom Exploration Reports in GA4

Setting Up Analytics and Conversion Tracking from the Beginning 7 Topics

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Lesson Content

0% Complete 0/7 Steps

Creating Your Conversion Map

Adding Your Google Tag Manager Code

Creating Google Tag Manager Triggers and Tags for GA4 Events

Setting Up Conversion Tracking for Google Ads through GTM

Setting Up Conversion Tracking for Bing Ads through GTM

Setting Up the Facebook Pixel and Configuring Events

Connecting Google Ads, Google Analytics 4 & Google Search Console (SEO)

Your Marketing Dashboard – Google Looker Studio 3 Topics

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Creating a Google Looker Studio Dashboard

Start with this Google Data Studio Dashboard Template

Google Looker Studio and GA4

Old Google Analytics (Universal Analytics) – Measuring Website Activity 1 Topic

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Google Analytics Part 1

Old Google Analytics (Universal Analytics) II – More advanced tracking and filtering 6 Topics

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Google Analytics Events and Site Search

Google Analytics Audiences

Video view events and remarketing audiences

Scroll Tracking Event Setup

Tracking with UTM parameters and Channel Groupings

Google Analytics II Homework