Learn how to bring more targeted visitors to your website, bring them back after they leave, convert them into leads and sales, and measure the results.
Course Content
Welcome to Digital Marketing Mastery!
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How to Create a Marketing Strategy and Plan that Actually Drives Results
14 Topics
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How and Why to Become a Master Copywriter
10 Topics
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Google Tag Manager – Keeping your tracking code in one place
6 Topics
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Setting Up Analytics and Conversion Tracking from the Beginning
7 Topics
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Google Analytics 4
10 Topics
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Your Marketing Dashboard – Google Looker Studio
3 Topics
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Website Conversion Optimization
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Search Engine Optimization (SEO)
14 Topics
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Search Engine Marketing (SEM): Google Search Ads & Bing Ads
7 Topics
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Google Shopping Ads
1 Topic
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Google Display, Gmail & YouTube Ads
4 Topics
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Facebook and Instagram Ads
9 Topics
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LinkedIn Ads
4 Topics
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Content Marketing and Lead Magnets
2 Topics
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Email Marketing
3 Topics
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Final Wrap-Up: Prioritizing and Making a Plan
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