Tracking with UTM parameters and Channel Groupings

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How do you know whether your specific campaigns are working?

Easy! With campaign tracking.

In this video, we discuss how to use a tool like Google’s Campaign URL builder to decorate your links with UTM parameters that feed into Google Analytics so you can actually see what visitors did on your site after they clicked the link in your last email campaign.

Here’s the UTM tracking templates spreadsheet mentioned in the video. Please select File > Download to save your own copy for your use.

Channel Groupings

Google uses its own default channel definitions to group specific source / medium combinations into broader categories. We talk about the default definitions and how you can create your own custom channel definitions to create new broader channels, such as “paid social.”