Google Analytics I – Measuring Website Activity

 

In this class, we cover

  • the basics of why we use analytics
  • how to install Google Analytics and make sure it's working correctly
  • some definitions of the terms you'll see
  • what reports are available and which are most important
  • how to set up goals to track important website visitor activity

 

Slides are available here.

 

Homework:

  1. Set up and log into Google Analytics if you haven't.
  2. Make sure it's working properly on your pages.
  3. Set up 3 website visitor goals to track.