Google Analytics I – Measuring Website Activity


In this class, we cover

  • the basics of why we use analytics
  • how to install Google Analytics and make sure it's working correctly
  • some definitions of the terms you'll see
  • what reports are available and which are most important
  • how to set up goals to track important website visitor activity


Slides are available here.



  1. Set up and log into Google Analytics if you haven't.
  2. Make sure it's working properly on your pages.
  3. Set up 3 website visitor goals to track.