Learn more about Digital Marketing Mastery
The Digital Marketing Mastery training course is intended for business owners, marketers, and entrepreneurs who want to gain digital marketing experience. The lessons feature actionable step-by-step training designed to help you implement real marketing strategies for your website.
The course is designed and taught by Eagan Heath, owner of Get Found Madison. His agency works primarily with assisted living companies, local businesses, and e-commerce websites. Eagan’s specialties include:
- Website Analytics
- Search Engine Optimization (SEO)
- Google AdWords and Bing Ads
- Facebook Ads
- LinkedIn Ads
- Remarketing & Google Display Ads
Course Overview:
- Why Digital? Advantages of Online Marketing
- Your Website as a Nexus
- Principles: Free offerings and Content Marketing
- What options are there? Channels and Tools
- Why Testing is Important
- Where to Start
- Measurement and how the channels play together